Web writing
In Design for Community, Derek Powazek takes on a popular myth of web writing, the belief that people don't read on screen.
People love to read on screens. If we didn't like it, why would we all spend so much time reading email?
People don't care about reading comfort. They care about payoff. Look at your newspaper: chances are, your paper uses a typeface designed to save paper. Times Roman isn't legible. It's compact. Newspapers are exquisitely sensitive to circulation figures, and through much of their history were extremely competitive; if people wanted legibility more than a few extra pages, the newspapers would have changed their fonts ages ago. Even upscale papers (like the Times) prefer to squeeze information rather than to raise their prices slightly.