Tekka: fun
Starting a magazine is a lot of work. Who knew?
But that doesn't matter. What does matter is, Tekka is going to be fun.
There's not been enough fun in hypertext, lately. For that matter, since the crash, there hasn't been a ton of partying anywhere near the net. I, for one, am tired of the long faces. (I've been as grumpy as the next person) Sure, times are tough. Remember: now you'll be able to tell your grandchildren stories about what things were like back in the Depression.
Tekka will be fierce, because these are frightening times. And Tekka will be sexy, because people are sexy. But, above all, Tekka is going to be fun. Enjoying new media. Beautiful software. For people who want to know what to build, not just what to buy.