Why people read weblogs
Merholz wanders all over the weblog landscape today, but raises an interesting point in a comment: we hear a lot about web writers, but what do we know about weblog readers? Lots of people read -- far more than write -- even on sites like epinions that are mostly about writing.
The key is that we want to learn how it's going to turn out. Whether the question is Kaycee's illness or someone's new product or someone else's love life, we want to know what happens.