Godin: Software
2. Removing features to make software simpler doesn't always make it better.
Preach it.
3. It's entirely possible to find great software that isn't from a huge company.
When was the last time a great new application debuted from a huge company? I’m not asking about “currently leading the league,” I’m talking about “MVP as a rookie with a ticket to Cooperstown.” Apple did it twice in the ’80s (MacPaint, HyperCard), Lotus did it with 1-2-3 (but was Lotus huge then?). Microsoft did it with Word and Excel, I suppose.
What am I forgetting?
5. Most of all, software as a whole just isn't good enough.
Hear him.