February 27, 2024
MarkBernstein.org
 

Second Brain Postmortem

Tiago Forte: looking back on Building A Second Brain (amazon link)

The main outcome that hasn’t happened much at all, though it does not appear in the list above, is business growth. I think I just assumed that selling tens of thousands of copies would somehow automatically lead to growth in the sales of our courses, but if anything, sales have declined.

It’s hard to untangle that deceleration from the broader slowdown in online education post-COVID, but I’d say that there’s some anecdotal evidence that the book has cannibalized sales of our course.